In-the-Box Series : eStore - Contextual Clothing Selection

This is a experimental idea / concept that I have since a while.

__Problematic__

Every sites show his clothes with the best background for us, white or grey.

__Solution__

When the color is selected, you have the option to change the background with differents contextual images.

That help to choose the best color dress that can fit to any occasions!

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i have a better source here: https://vimeo.com/236874431?activityReferer=1