Features - Smartbnb Website redesign
About Smarbnb:
Smartbnb is YC Startup School graduate for Airbnb and HomeAway hosts that enables them to automate a huge chunk of the process of booking a trip, from messaging, to calendars, to cleaning, it covers everything so the hosts can provide a great experience at scale while saving their time. This was an amazing value proposition and I love the idea so working to improve the messaging of the entire company was a pleasure!
The Challenge:
Smartbnb had a ton of features, in fact, the list ended up being 2 pages long and increasing! We needed something that could explain the key features but display it's unique selling points at the same time while still working as time goes on because tons of features are added all the time.
The Solution:
The only way we could explain such a complex tool into something that would fit on a landing page was to focus on the process of an entire booking that way, the visitor would know that he could automate everything, every other feature explained on the website was a bonus in their minds
Learn more about the process (case study on Behance):
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