Semsation logo construction

Semsation.com is a search engine marketing company (SEM), SEO (Search Engine Optimization) and Web Analytics. The inspiration for the logo design was: a magnifier – which indicate analysis, measurements, insightful investigation, observation, arrow icon - associate with a website, "clicking" in a search link, this is also a symbol of growth, positioning (upward), icon Pie chart - as a symbol of analysis, research, statistics. Mixing these inspirations at the stage of sketches led me to the final form of ring sign, which is also part of the logo.