Tap To Read

These are simple elements that have a big impact on how users experience ByLine. The image banner at the top is the article image that animates from the article view to show a natural transition to the tap-to-read view.

The text block is broken into text message style bubbles to mimic experience most people interact with every day. The association with texting, which is easy to consumer, helps make the news feel more approachable and leads to more content being consumed than presenting the entire long form article.