Target Star Wars' Force Friday Homepage Takeover

We took over the Target.com homepage in celebration of Star Wars' Force Friday! Leadership and product teams were worried about page weight and performance so having a smart, adaptive optimization strategy for different breakpoints and devices was key. This design sets a new benchmark for how amazing Target.com can be with the use of smooth micro interactions, transitions and bold scannable typography. Every next click sent you into lightspeed as we load the next page.