Rakastella

Innervisions and Life and Death have announced a collaborative concept, and I was involved in the creation of its visual identity. Rakastella in Finnish means ‘to make love’ and communicates an eclectic musical affair. I opted for a harmonised look since it captures both sharp edges and smooth curves of the dynamism of making love, while the logo is always pointing to the "peak of sensation". Inspired by a mix of Art Deco and Pop Art, the designs blend geometric forms, vibrant colours and minimal patterns to translate a playful, romantic and dreamy tone.

Make love and stay tuned for more designs!