More than a Beach Arcade
The company formerly known as Beach Arcade needed a name refresh to a) help distinguish them from other generic beachside arcades and b) to better brand them for future growth and expansion opportunities.
We were happy to rise to this challenge and, working closely with the father-son team that heads up this family-owned business, we were able to add a little zip and liveliness into the mix. "Zelky" was derived from a family nickname and incorporates arcade sounds into the name.
Brand Strategy also by moi. Branding by @John Oates!
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