Search Transition

A problem for any travel search engine is the time required for data polling after user hit button Search, which make people feel like waiting for long time. In this design concept, this problem is solved by a progressive loading animation. The new loading animation intend to create a sense of frictionless experience, taking people to their exciting destination by having big image and "opening up" movement of elements. My idea is inspired by article The Illusion of Time, by Adrian, which introduces solving time perception with illusion, instead of actual speed.

In search result page, different elements including filters, flight cards, promotional ads are arranged in sequence to avoid cognitive overloading for user, helping them understand the results. This also helps achieve business objectives of having ads and marketing element in the future.

You can see part of this concept implemented on the new Wego website.

The prototype was built in Principle.

If you Like it, please Press "L" :)

Follow me for more design works:
Ryan