Faraday: Website
We loved working on this site design for Faraday e-bikes, which began on Kickstarter in 2012. These stylish bikes look deceptively simple, so we kept our design strategy the same.
Plus, almost everyone who has purchased one has raved about how it’s become a regular part of their lifestyle—these customers became advocates for the brand, so adding this human element became one of our main goals for the site.
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