Tile: Logo Update
We had the pleasure of working with Tile to update their logo.
The original logo, which was the same as the product design itself, helped establish Tile’s brand awareness and educate consumers about the product. Yet new product designs developed by Fuse Project drove the need for a new logo that could work well with any Tile product, no matter its form factor or design. By removing the Tile word from the shape and incorporating a subtle update to spacing, we were able to retain the strengths of the original logo and maintain brand awareness during the transition to the new product line.
See the entire case study here.
_____
