Great Circle - Logo

In honor of national coffee day seems only suitable to post some of the branding work I crafted while at Pilot. The GC heart monogram was designed to speak to the passion and care the brand would bring to coffee industry.

A name, narrative, identity, and packaging system was crafted to represent Great Circle's "High Tide Lifts all Boats" philosophy. Designed to speak to both their passion for coffee and the compassion of supporting a better cycle within the industry.

Designed while at @Pilot
Creative Director: Bill Concannon
Associate Creative Director: @Erik Weikert