Brand for City of Brasília

Brand for City of Brasília

It was a proposal in a public tender to choose the brand for City of Brasilia, the initial concept and honor the natural values, with the blue colours of the sky and its cerrado with yellow, and through petals of the flowers connecting in the symbol demonstrate the point of meeting that The city really is, the city is the capital of the parents a place of meeting different cultures from other regions of the country, the intention was to value people by applying this small detail and how this connection values too much the city's experience and its culture and tourism.

Typography was worked to describe the city's name in the best possible way, to be well legible, and the format of its refined lyrics to remember not fully direct the curves and details to the architectural and road values of the city, not wanting to allude directly to no monument but rather convey the name of the city perfectly with that detail in its typeface design clearly and elegantly.