Johanna Basford Brand Standards Guide

We worked on this project last year but still haven't pulled everything together to do a case study on our site.

It was an awesome project and so interested working with the coloring book queen, Johanna Basford. Her main issue was licensees, partners and even herself using her brand inconsistently. It was truly all over the place.

We dissected many of her gorgeous illustrations, designed a new logo, created custom fonts, and pulled together a cohesive and easy to follow brand standards guide that has really helped her take her brand to the next level.