Google AdWords GIF

I did a quick photo shoot for a promo we're running with Google AdWords. Our concept was "Rise above the rest with AdWords." We'll be sending our customers a promo email to redeem their code on a landing page I built in our software quick. I wanted to create an animated GIF that was fun and celebratory that still got the concept across in a subtle way.

Here's my process from sketch to mockup to the main scene and secondary element.