Dodge Logo

Dodge Game Logo.

In creating the logo for Dodge, the client wanted something bright that could easily catch attention in the saturated app market. I went with a vibrant purple, and clearly, it caught your attention. The game consisted of flying through barriers, so I wanted the logo to represent an obstacle. To do this, I created openings in the letters, being sure to make them align to bar sections of the characters. I also disaligned the letters from the baseline to further exagerate the idea of randomization in the game while still remaining true to a grid.