ART + TECH Identity

I've been trying really hard to push my use of motion in identity work with recent projects. The pattern that I created from the ART + TECH conference identity lent itself handily to a motion application. This pattern is derived from the shapes in the logo, and is a living breathing pattern that moves and changes every 2 seconds. I'm calling the line devices "strokes" to reference brush strokes, and the motion oscillates between two positions to emphasize the binary nature of technology. The colour palette is an interpretation of a creative/artistic vibrant colour scheme balanced with a digital colour scheme. I'm excited to push this identity a little further. I'm open to suggestions/ideas about applications.

Half
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