Techsor Website

Designed and built last year as part of a new initiative for a Fortune 500 multinational. The branding program won an AIGA louisville award for 2014.
Problem:
The client was in need of a brand identity to use in print collateral and interactive sales. New members of [redacted] sales team would use the Techsor company as their prospect and create a sales plan based on the information at hand.
Solution:
In theory, Techsor makes performance coatings for heavy industry and aerospace. The visuals for the identity program are based on a mixing of 70’s futurism and 60’s swiss, think Ridley Scott meets Stanley Kubrick. It reaches for seriousness overs solemnity in the way Russell baker said “Taking a long walk by yourself during which you devise a foolproof scheme for robbing Cartiers is serious.”. On a visual mechanical level the name Techsor was split into its component parts the “T” monogram, Technology, and Soaring. Those components were rendered and re integrated in a way to maximize presence.