Flip - Brand Guidelines (Part 1)
Designing Flip was not only about UI and web design, but also about the brand itself.
The Flip logo as already created when we started working on the project, but later in the process I got an idea to create a professional brand guidelines for our marketing team (incl. logo, identity and brand materials, rules, DO’s/DON’Ts, examples and more). The goal was to unify our design style and brand before bigger marketing push or other future initiatives.
It was the first time I have designed something like this (around Sep 2016) and I have used gained experience later in other projects, which you’ve already seen on my profile already such as Startup Fund, Ripple News or STRV Brand Guidelines.
The whole PDF is quite big and I’ll follow up with Part 2 and Part 3 in upcoming shots.
