Refraction Spot UV Coating
I wanted to develop yesterday's concept and see how unconventional brand elements that live in the digital world could be represented in print. My example uses a simple spot UV coating to add depth and character where animation can't be utilised. (bar expensive holographic printing processes)
I'd be interested to hear your thoughts on unconventional identities and brands, and whether or not exploring these avenues is as valuable as what we can typically expect from a more traditional logotype/mark combination.
See what the team have been up to: ๐