GNP

GNP was a pretty tough one. He is a specialist in renovating and developing high-end properties in England. The request was for an identity that was bold and powerful, had a high-end feel, and stuck clear of the boring corporate feel that he was used to seeing in his competitor’s brands.

To me, concept is king, so I did a mountain of research trying to figure out what it was that people thought about when presented with a renovation/development specialist. The imagery that I landed upon was that of layouts/plans/blueprints. This image speaks of that magic moment when the developer first reveals his plans to a client and they finally begin to see what he can see. Layouts bring feelings of creativity, fresh starts, and trust/preparation.

With the logo, I tried to wrap this feeling of plans/layouts around the mark. I didn’t want it to LOOK like plans, but instead have the same feel. One of the points of interest for me about layouts is that you can see the spaces and how rooms ‘flow’ from one to another. This feeling is attempted in the logo. The idea is that when people start to think about plans and layouts in their head, that this mark comes to mind.