Lower - Basics range Branding
Lower - An iconic New Zealand streetwear label recently approached me to come up with a new brand identity for a basics range they are developing. The challenge was to keep Lowers core identity, but also have the brand appeal to a wider, more mature audience.
By utilising Lowers famous 'Triple U' ( Linked WW ) the resulting logo subtly references Lowers main line , whilst also giving a new , fresh and clean look which compliments the range.