Aidan Martin

Aidan Martin is a singer/songwriter from South Shields, who’s just made it through to the next round in X Factor!

He’s a creative guy, so his brief was actually pretty prescriptive. He had the idea for the triangle dot ‘A’ for his logomark. Once I’d created this, I shaped a custom typeface around his vision, creating an elegant and supremely modern finish to spell out the rest of his name.

More on the project here: barnard.co/project/aidan-martin