Showtime Athletics Apparel Reveal

Another example of how the Showtime Athletics brand lives in the wild. This time on apparel.

A lot of fitness companies tend to just slap their logo on any piece of clothing and miss a huge opportunity to do something unique. I wanted to show how the branding can be used in a dynamic way to create a unique visual system by using the logo as a part of the design, instead of an afterthought.

More experiments like this to come soon!