Layer on the Fun

A concept we almost ran with, but the project veered in a different direction.

Played off of the idea that walking into a party is walking into another world. Layer after layer of streamers, color, laughter, hugs, balloons—the perfect canvas to depict fun.

This friendly wordmark twists a geometric sans serif into script form, rhythmically built from simple shapes yet slightly imitating handwriting.

Sad to see it go, but it was a lot of fun to process throug.