Case: How to increase app downloads by 14.2%

This is another case on how to increase application downloads using a new icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can increase an application’s organic downloads.

Read the case here: http://blog.icondesignlab.com/en/2017/case-how-to-increase-application-downloads-by-14-2-using-a-new-icon-design/