Experience Map of Greek Yellow Pages Advertisers

This experience map shows how the advertisers of Greek Yellow Pages find and use all the advertising services of the company.
For the whole production and design of this map, I used the methodology of Adaptive Path, see http://mappingexperiences.com/.
You can find more details (how to, tools I used etc.) at https://www.slideshare.net/pkoutsod/xperience-mapping-a-strategic-service-design-deliverable (in Greek) a presentation I gave for 'Athens UX Commnunity' Meetup.

This map has been used within the company as a benchmark for optimizing all the relevant processes.