Mobile Shopping and Rewards
I helped design a mobile shopping experience a little while ago, and it opened my eyes to the power of familiarity. As a designer, I sometimes feel pressure from a client to create something totally novel or innovative.
But with an e-commerce experience, I realized that sometimes the best designs are filled with convention. Things like building a cart, exploring a catalogue and checking out are so universally understood, that if you break that convention it creates a shopping experience that makes you feel totally lost. One of the few moments in life where following the rules is rewarding đŸ˜‰
Case study here:
https://userexperienceawards.com/2017-submissions/bridging-the-physical-and-digital-shopping-experience/
