Audience Intelligence Robot

An animated illustration for an upcoming data product at AudienceProject. Users will be able to put together a digital audience using their own data sources and then grow that audience. This process is a bit complicated from a UX perspective and involves some waiting time for the user. The goal with the robot was to make that process more comprehensible for data "rookies" and make the wait more enjoyable.

There's probably lots of room for improvement in terms of lighting and animation timing, but I definitely learned a lot in the process.

The illustration includes 3 states, which I've attached to the shot.