Sweet pud'n 06

Packaging elements for a London-based retailer who's launching a new product line that tastes like various desserts.

This product line will launch with 5 flavors. Shown here are elements and color scheme for the "Dope" flavor, which will taste like Chocolate Crepe.

The challenge was to evoke the essence of each dessert without literally depicting it, since industry regulations prohibit the depiction of food on packaging.

Z up those deets.

More to come! Until then, follow the progress of this brand here.