Blue Tee Management - Icon Design Exploration

Icon design exploration for Blue Tee Management, an investment management firm in Boston, MA. Their business name is golf inspired, so the logo concepts had to reflect that. These icons are abstract blue tee markers. After a few versions, I saw the chevron shape, which fit perfect with the image of expertise and excellence they wanted to convey. For more info on this project visit http://aesphi.com/portfolio/logos/logo-bluetee