Human Rights Movement: Website Design & Development

BRIEF:

Boss Branding was appointed as the agency to create a new website for an annual charity and awareness-raising run, first begin in Melbourne - Run for Palestine - and now expanding nationwide. The brief was to create a stand-out website that would differentiate itself from all the other running websites around the world. it had to be dynamic, up-to-date and interactive to provide immediate and easy access for people to register for the various runs being held and one that would provide all the information such as timing results, reports and photos about each event. The brief has been for a go-to website that will make its mark, as well as providing an active and motivating presence across all social media platforms.

STRATEGY:

Objective 1:
Promote a nationwide Run for Palestine event that will create awareness, make the registration process quick and easy and provide ready access to photos and results in all the cities involved.

Objective 2:
Inspire donations for disadvantaged children in Gaza.

Objective 3:
Encourage participation in the Everyday Hero website by creating a fundraising page.