WriteOut Logo 3/3

Originally I designed a system of four logos for Ally Condie's teen writing camp, but in application there were two secondary marks that just weren't holding their own. I developed this one as a replacement for one of those weak sisters as a profile pic and favicon, and I liked it so much I dumped the marks that weren't working and we adopted this as a mark for the WriteOut Foundation, which is the organization behind the event. I loved having the flexibility to make those changes well into the process—it's really the best way to build a brand.