KRUPS Logotype Wordmark Proposal Blueprint / Grid

Krups is a German kitchen appliance manufacturer that is part of the Groupe SEB. It is named after its founder, Robert Krups. The KRUPS story is one of a passion for details. Robert Krups originally produced high-precision scales. They were so reliable they make him a household name. He once said “My most profound wish is to achieve the highest level of technical perfection with my products”. His wish has been granted, to the delight of millions of customers around the world.

Our key challenge was to re-design existing logotype without distancing from a true brand meaning and what it try to convey to the people. So we setup with simple yet hard task, perfect and reflect what KRUPS truly stands for. A responsive and timeless logotype wordmark that adapts to past, present and future.