LoWild Side

This is an unused concept I did for a "summer campaign" the city of Lowell was going to run around "Walking on the Wild Side" – which I'm still not quite sure what it means. Anyway. I realized you could almost segue "Lowell" into "Wild" and a terrible pun was born.

I say terrible, but I thought it was kinda fun. Idea being it could be customized per activity or season, and also be something they could use emoji in if they wanted to for social media and related usage.