Hofheimer's

Hofheimer's - A Virginia institution.

For this one, I chose to take the emphasis off of shoes and make it more atmospheric. Of course, to do this, I had to take Hofheimer's out of Norfolk proper and put it on the beach.

H + beach = Hofheimer's.

A bit about Hofheimer's:
(from Wikipedia)

Hofheimer's was a Norfolk, Virginia-based chain of shoe stores that was once a leading East Coast retailer. Victor Strasburger founded the company with the three Hofheimer brothers in 1885.[1][2] it specialized in upscale men's and women's footwear, including Florsheim shoes for men.