Get to the Point
We all know that writing for the web is different than writing for other mediums, but how often do we truly practice it? Or show our clients how, and why, to practice it?
In my ongoing mission to do just that, I wanted to come up with a quick sketch contrasting some copy full of crap words with some examples full of valuable words.
So frequently do we see wording that is so earnestly and beautifully written, yet has no functional place or purpose. I believe we should focus on getting the most bang for our verbal buck, while taking great care to not waste our audience's precious time and energy.
Mega thanks to @William Kesling for making the magic happen.
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