RISE Branding and Logo
While working on what would eventually be called RISE we had to develop a brand and guidelines to match the app experience we were building.
We initially stat down and went through an extensive naming exercise trying to capture the growth a player will have by going through the platform. After we landed on RISE we started explore the logo and branding. We sat down and discussed what we wanted the logo to encapsulate. In the platform there are 3 tracks of training, star ratings, some classic soccer imagery and a continuous upward movement.
We started on the whiteboard as a group, drawing glyphs that were based on these aspects. We eventually took all of our doodles into sketch and started to refine the branding. After a few iterations we landed on our final version.
Attached are some select images from our branding exercise and some images from the brand guidelines.
@Andrew Verboncouer lead the design team on this project and @Jacob Miller took the amazing photo of the app.
If you run a soccer club make sure to check out RISE on.
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