Honest Carry Goods Branding

I had the pleasure of doing a rebrand for a good buddy of mine who makes handmade leather goods. He had run into a problem with his previous mark being to close to competitors in the same space. He needed a mark that both identified his brand and matched his handmade style. I am really proud of it. Please check out his products here: http://www.honestcarrygoods.com/

Also, I would love your feedback on this one.