Wanderlust

THE PROBLEM / OPPORTUNITY

Wanderlust is Canberra’s Premier Gentlemen’s Club. Boss Branding Agency was selected to plan, design and build a state of the art e-Commerce and membership-based website. Our brief was to create an industry “first” and take the sleaziness out of the gentlemen’s club. In an industry replete with clubs all exhibiting similar tacky tones, styles and layouts the task was challenging.

STRATEGY

The site had to emanate exclusivity, extravagance and luxury with just enough enticing images to lure in consumers. It also had to showcase the venue and its services with stunning photography, promote its busy calendar of national and international events to audiences old and new, and provide a secret access section for content available to members only.