Luxury Fur Fashion

BRIEF

Boss Branding was hired to design print and packaging materials for the online fashion retailer, who specialises in high quality fur garments.

STRATEGY

Boss Branding designed cutting edge swing tags for the Luxury Fashion Label. The concept behind the design was to laser cut the “A” logo to allow the stunning fur of the garments to seep through it to give it a unique look and help make the fur still be a main feature. Boss also designed Business Cards with a similar style, using the laser cut as a way to have the black side of the card shine through to make the “A” black whilst sitting on a white front.