Superbom Logotype Revision

Superbom is a vegan products brand from Brazil. They are 90 years in business and still going strong. Their logo isn't going strong at all. So… we created a tutorial like article in which we describe in detail what it is that type designers see when they are refining a logotype. In the attachments you can see a Before/After picture as well as some pointers (in Portuguese) as to what is happening in their logo that needs fixing (spoiler, it's almost everything but their intention).

You can read more here: www.plau.co/refinando-logotipos-transformando-um-logotipo-super-ruim-em-superbom/