Sprung From the Concept of Relativity

This brand identity for an "in real life" social connectivity platform called JOMO was based around the concept of relativity. Because JOMO allows people to post and find micro-events that are happening soon locally, we decided to highlight the relative nature of time and personal interaction. @Chase Turberville was a triple-decker master on this project: not only did he tag-team brand strategy with me, he also came up with the tagline and designed the entire identity.