Twentyfourhour clock Design week Milan

TwentyfourHour clock, product selected for the international design week in Milan 2014, reproposed in 2017 by IED Milan.

➡️ Concept
It comes from the desire to deconstruct conventional clocks. Usually all the inner workings of this object are hidden behind the clock face that does not reveal the beauty and the intricacy of time keeping. Our intention was to analyze the situation and to create something from another point of view giving the proper importance to every single part of the time: > Seconds > Minutes > Hours.

➡️ Graphics and communication are developed taking into consideration the concept and the product itself.

Check out the product on https://www.behance.net/gallery/18265219/Twentyfourhour-Clock

Ph. Marco Siracusano