Lauren Kerbel New Logo

My new logo for my business as a freelancer designer & editor.

After months of struggling with branding myself as a design business (formerly Fine Line Creative) I went back to the drawing board (literally) for a re-brand.

My new logo focuses on me and my skills:
K for Kerbel (Lauren Kerbel), the only person clients will be working with, rather than a team or a project manager.

Designer = for the graphic design

Editor = I currently also work as a writer and editor, and will be offering clients copy editing services for all of the designs I create.

Will post more about the full visual identity soon!