ClickDimensions Brand Guidelines Details
Here's a look at some of the nitty gritty details of the ClickDimensions brand guidelines. For this project, we detailed how to add to the icon family we designed, how to carry the brand identity to physical collateral like business cards and t-shirts, how to design effective sales presentations, and how to use color in illustration.
These details might seem like too much or too restricting. But if you don't lay out the rules, then the brand's identity won't be cohesive. And a lack of cohesion leads to a diluted identity.
Plus, we love the details :)
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