C-TRAC Logo

This is a logo I designed for a company in the health industry. The main idea behind it is a heart with a caretaker at the center caring for the patient. The lines represent the caretaker's arms spreading to provide comfort. Geometrically, I also wanted to provide symbolization that matches the company's name. That's why I settled on a shape that has rounded edges which come together at a sharp crossing point in the middle, much like the C, T, and C in the name C-TRAC. I used a pastel blue because of its softness so as to provide further comfort to the viewer.