Luxe Outdoor Typo

Last week, I shared a post about the importance of copywriting in design. Today, I'd like to share an ad from a series I designed for a Calgary, Alberta homebuilder in search of Project Managers.

This campaign concept featured prominent mistakes like ads posted upside down, incomplete sentences, and typos (like this one). All the ads served to highlight the fact that the successful applicant must possess a strong attention to detail and that our client was too busy to double-check everything before it went out the door.

It was one of my favourite campaigns that I've worked on, and it generated a TON of calls to the client from transit riders and drivers politely letting them know that their ads were full of errors. :)