McCall's

For this particular dead brand, McCall's, an American woman's magazine, I wanted to reduce the wordmark down to two letters: Mc. As the magazine was known as The Queen of Fashion, I have added crown elements to push the brand in this direction.
Note: I did try out the full McCall's wordmark in one exploration and the crown was getting lost in all of the letters.
A bit about McCall's:
(from Wikipedia)
McCall's was a monthly American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. It was established as a small-format magazine called The Queen in 1873. In 1897 it was renamed McCall's Magazine—The Queen of Fashion (later shortened to McCall's) and subsequently grew in size to become a large-format glossy. It was one of the "Seven Sisters" group of women's service magazines. The McCall Pattern Company is the latest evolution of the brand name selling sewing patterns and publishing Vogue Patterns.[1]
McCall's published fiction by such well-known authors as Alice Adams, Ray Bradbury, Gelett Burgess, Willa Cather, Jack Finney, F. Scott Fitzgerald, Barbara Garson, John Steinbeck, Tim O'Brien, Anne Tyler and Kurt Vonnegut.
Example of branding on magazine:
https://upload.wikimedia.org/wikipedia/commons/4/42/McCalls1911-03.jpg