AZN Take-Out Food Packaging Design

Objective —
Design an identity and takeout package for the Asian food truck AZN. The brand should reflect the environmentally friendly nature of the company since it uses solar panels and natural gas.

Development —
I took the standard Asian takeout box and added a bold “modern art” influenced brand utilizing a chunky typeface and the dot from the Japanese flag to keep the Asian aspect of the company in mind. To symbolize the environmentally friendliness of AZN, I used the color green because of its abundance in nature. AZN’s audience is largely on-the-go consumers and since travelers are always on the go, I used the luggage tag idea as an indicator of what the takeout box contents are.

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