Balkon Turist

Balkon Turist is an Effie award winner great advertising campaign made by Ogilvy Sofia for IKEA.

The name make a reference to the old state travel agency Balkan Turist in the communist times.
IKEA furnished and decorated with their new season products some selected balconies (in private homes) in Sofia, then anyone can book one to have a peaceful and relaxing time enjoying the conversation and spontaneous people.

Full project here

Take a look of my Instagram to get some fresh sketches, process and stuff.